Brand Watch: The NEW Armine - 2011 Spring Summer Catalogue is Out!

As you all know... well, those of you who do not will find out now (LOL), I have a small boutique from which I sell clothing and hijabs imported from Turkey. Well... I used to! Until the shop I was renting was sold to someone else and we could not reach an agreement with the new landlord... Ahhh and my contract just did not cover me the way it should have. :( Anyway, khayr inshaallah! Soooo I moved my stock back to my garage... I set it up and everything... So now I continue to sell from my home shop (garage) and online via Facebook.

Ok, to cut a long story short, due to my job, I like others in thsi industry receive catalogues before anyone else gets to see them (especially if you are not in Turkey!). Can you imagine my excitement when the courier delivered the upcoming Armine season catalogue?! The products are meant to be released by March-April 2011...

Anyhow, the first thing I did once I received the catalogue was to study it. LOL I received it last week and have been going through it for the past week. Then I went through what I may bring down... Then I scanned the catalogue since there are only 2 images going around. Boy did it take long! Two days I say! It took me two days! Now, there were approximately 80 images, but I can't upload all of them. Obviously! :) So I am uploading 30 that I really like for you to feast your eyes. :)))

I hope you enjoy them! Mwahhhh

I love this! The button-ribbon detail just kills me!

I really like this hijab and its colours, but I soooo can't wear it!

It would be so wrong on my skin tone. :)

How cute. How pretty. :)

I really like the colour combo they've used here.

I am quite fond of this hijab :)

This style is very different to the Armine designs we have become familiar with...

I am liking it very much so. What do you think?

Oh! The shoulder-arm details are to die for!

This is a very classic hijab design... Despite this fact, I am very very VERY drawn to it!

I am wondering if it's the colours that make it so appealing to me?

I think I'm gonna buy it. :P

I think this is going to be a really nice casual dress. I can't say much without seeing the rest.

Most likely it is sligghtly A-line down the bottom and plain. If so, it gets a A from me! :)

Any favourites ladies?

Oh and I repeat, these designs will not be released before March-April 2011... So if you are interested in making a purchase, you will not be able to buy them from me before that time. :)

Posted on 10:57 PM / 0 comments / Read More

Armine: I'm sorry, you can't be perfect all the time!

As Armine rushes to open it's 2010-2011 Autumn/Winter collection to the public before its competitors, I must say that I am slightly disappointed!

Do I hear you ask "Why?" No, I don't, but I'll pretend I did. :)

Well, because they have gone a little slack in their design department! Most of their scarf designs are far from original and classy. It seems as if they have put everything together in a hurry just to have it ready by their deadline.

Hmmm... I shouldn't be so harsh, but I think this is because Armine has raised the bar so high for the past couple of years that I expect them to be the same with each new season.

Anyhow, let's go through some of the styles I picked out from their collection...

The scarf... to be honest, not my style at all, but that's just me! However, I absolutely love the collar detail on this full length coat, so it's a must for my shop!

The scarf... Yeah not bad.. Seen better! The mid-calf trench... I actually fell in love with this when I saw it in the factory so I ordered series and series in a variety of colours such a military green, nude, black, navy.. LOL Honestly, this looks hotter in real life. So if you are interested, you may just have the chance to get yours before it sells out! "Where?" you ask? "At edb Collection" I say. (How corny ha?) :)))

Loving the colours on this scarf, but it just looks very similar to previous Armine designs. Therefore I'm not too crash hot on it. The dress? Different... But I don't think I will get it in for the shop. What do you think?

One of my favourites this season...

The only thing I like about this scarf is the colour! The jacket.. Well it should be burning in Australia by the time this jacket is released, so I don't think I will be getting this in.. It's a little thick for the warmer seasons.

The design of this scarf is a classic... Again, similar to previous Armines, but I love it... The red satin dress on the model.. OMG! It's plain but isn't the tone of red so so so OMIGOSH hot? Loving it... Interested? You know where you will be finding it :))

The scarf is a no no, but again, that's me! The dress... It's a full length one, but I don't know if I'm too keen on it. What do you girls think?

My absolute favourite scarf this season. A MUST HAVE for moi! :)) Anybody wanting to get me a gift? LOL This is also a must have for the shop. Anything with anything to do with Istanbul... I gots to have it arright! (some Aussie accent in there) :)

Yup, not so keen on this scarf either, but the full length dress is really sweet. Here's a DIY project for those of you who might want to get this look. Take out your old necklaces, chains, pearls etc... Take out an old or new plain dress or top.. Then sew the necklaces on as shown in the above photo for a totally smashing look! I am sure you guys can do better and come up with something more original. I will definitely be giving this a go!

The scarf... Yeah yeah... it's okay... but the shirt... I think it's the colour... I'm quite liking red these days... gee I must be aggressive or angry or something? Anyways, I actually liked Tekbir's shirt from last year which was soooo similar to this. Well, while I was in Turkey, I did hear that Armine has a law suit against it due to copying/stealing designs from other brands. The only reason it seems as its designs are original is advertising. They advertise soooooo much more compared to any other brand in Turkey.

I absolutely dislike this scarf. No offense to anybody who likes it.. seriously! But the mid-calf trench is a nice one. They actually had a very similar one out in the previous season (2010 Spring/Summer Collection) in Camel.

Sweet... Pretty... Feminine... Classy... Can you tell I adore the whole package? My favourite style combination in the entire catalogue.. Give me anything in the 'colour' nude and I'll love it! :))

Can you see something odd in this photo? :)) I seriousle cannot believe Armine released this photo as it is! I've been told that they weren't happy with the catalogue so they are printing a new one (I was told after requesting them to send one with the hubster). If this is from the re-printed catalogue, then I wonder how the first one was? Hijab, mid-calf trench... and guess what? No pants! LOL I know that it's been 40+ degrees celcius hot in Turkey so I can imagine that it wasn't easy taking the photos (but surely they must have had air conditioning in the studio), but please, chop the legs off will you? Or is this the new trend? May Allah forbid.. I'm sure it's only a blooper LOL I can't get over it :)

Posted on 11:34 PM / 0 comments / Read More